Hugo
Disler's INQUISITIVE approach to business ANNOYS lots of farmers, but makes
untold RICHES for those smart enough to listen and act on his farming advice.
Victorian based
entrepreneur Hugo Disler has won national recognition with his innovative,
practical money making strategies, helping farmers in different types of
farming to turn their farms into enjoyable money making machines.
Well known for his
remarkable ability to think outside the square, Hugo ventured into his first
business partnership at the early age of 19 in
agricultural contracting. However Hugo's dream of owning an agriculture
business was put into difficulties when Hugo was called up for national
service.
This was a challenging time for Hugo because not only was he
unavailable to support his business partner, but his partner was also left to
solely run the business and maintain heavy financial commitments on the
equipment.
At the age of 22 grew one of the largest farming supply stores in Australia!!
However on his
return Hugo and his partner quickly rose to the occasion by starting a farm
supply store and by applying steely
focus he has become known for, turned his first business into a resounding
success in record time. They soon had two semi-trailers and six tray trucks to
bring in and distribute produce and fertilisers
Their business was so
successful they were amicably able to part and at the age of 27 Hugo was able
to expand the business to one of the largest farming supply stores in
Australia, Edward D. Greenfield known affectionately as ‘Greenfields'.
As well as owning one
of the largest farm supply store in Australia, in 1973 Hugo started a completely
new national industry of selling disused railway sleepers for gardens. This
landscape timber business soon incorporated otherwise wasted Red Gum timber
into garden timbers and not long after Hugo was the first person to have
‘sleepers' made out of treated pine. A large nursery selling hundreds of fresh
seedlings complemented the range and soon 3 more yards were opened to respond
to the demand.
Hugo also went on
to further expand his business, using his ever inquiring style of information
research. He allowed no time for the grass to grow under his feet as each of
his businesses were hugely successful, allowing him to move forward to the next
enterprise! Greenfields was soon the centre for Australian Country clothing
selling the well known brands including R.M.Williams, Akubra, Blundstone,
Thomas Cook and Yakka.
Over the next
three decades, Hugo met and talked with many farmers, gardeners and animal
owners who called in to seek his advice. Over the years what struck Hugo was
the many tales he heard from farmers who
had health issues that they blamed on the use of chemical sprays. These tales
started him thinking and enquiring. Were
there other products that would replace these sprays? As he met with many representatives of farm supply companies he
constantly sought for the best products to not only give a good return for his
customer, he looked for products that would be safe to use.
Hugo had discovered
a passion - for assisting his customers to not only get the best product with a
good return on their money but also look after the environment and ultimately
their health. People came from all over to buy his urea free blood and bone, his
bags of mineral fertilisers and natural stock supplements. Pat Coleby, renowned
author of natural farming books, listed ‘Greenfields' in her books as a
farmer's resource.
The
story that changed Hugo's life and ultimately yours!!
In 1989, what Hugo
refers to as his "turning point" caused him to radically reassess his
direction and discover a better way for farmers. While running one of the
largest farm supply stores in Australia ‘Greenfields',
Hugo learnt of a man who had developed a critical heart condition from
using chemical sprays in is orchard. It was this horrific and all too common
story that led Hugo to unearth a serious new option to synthetic products!
Ted, a model kiwi
fruit farmer and Agricultural Scientist in New Zealand, told the typical story
of how he sprayed his orchard approximately 13 times per year with chemical
pesticides and was still experiencing large amounts of fruit breakdown in
storage amongst other problems. Now, we know that many of you farmers out there
are all too familiar with the problems that Ted faced, so Hugo listened
intently while Ted told of trialling liquid fish fertiliser on his kiwi orchard
and instantly recognised an enormous difference.
It couldn't have been any
easier with Ted now only needing to spray his orchard only twice a year (that
is 11 times less than when he was using chemicals), production increased
dramatically and the occurrence of fruit breakdown decreased hugely. A simple,
cheap change saved him a lot of money.
After learning of Ted's
fish liquid fertiliser and the success stories with it, Hugo's interest in the
product intensified. Hugo's large farming company ‘Greenfields' was quick to become a major buyer of the product and
it is this story of discovery that ignited Hugo's passion for getting this message
out to the farming world.
Business Sold
to Focus Solely on Helping Farmers
So ‘Greenfields' was sold and a new business
‘Vitec' was bought in 1998. This
company specialised in manufacturing natural fish and seaweed fertilisers and
stock supplements. Even more valuable information was traded with farmers for
their benefit and products developed to as the farmers' need arose.
Hugo was
quick to realise that spending as little as ten or twenty minutes on the phone
to his clients would increase their farm profits by 10s and 100's of thousands
of dollars and make farm life more enjoyable. As the business grew, it soon
became obvious to Hugo and to his wife Helen that farmers needed far more
practical support to make the change to balancing their farming practices.
Hugo
Coaches Others to Success
Farmers were
calling them daily to seek their advice and support. With his vast knowledge
gained from exchanging ideas with farmers, suppliers, attending conferences and
reading extensively, Hugo was able to help big and small farmers to discover
hidden profits on the farm that they didn't know they had. There are numerous
examples where Hugo has helped farmers drastically reduce the use of chemicals
to save 100's of thousands of dollars whilst dramatically improve farmers'
lifestyles. This has been done with ease and with all gain and no pain to the
farmer.
Every day became
exciting as farmers called in with their successes and the business thrived.
But it also led Hugo to start thinking again! So many farmers needed support
and were looking for change. This need inspired him to sell this business and
share this ground breaking information to more farmers independent of products.
Hugo's innovative
ideas has increased farm profits by over 1000% and it could be yours next!!
Hugo and
Helen Discover a Way to Share Their Exciting News
Although Hugo's
businesses had provided him with an enviable lifestyle up to this point, the
issue remained that there was little support for farmers to confidently make
the steps to change and repeating valuable information constantly had to be
made more available.
Hugo decided to sell Vitec
after years of success and take some time off to travel with his wife Helen,
for a few months. As they travelled, Hugo formulated a list which specifically
covered all the things he considered were the main issue amongst farmers and
they became the underlying purpose for their new company Farming Secrets.
These were:
·
Where
to go for independent farming advice and mentoring
·
Costs
of failed crops and lower than expected production
·
Climate
change
·
Diminishing
net farm returns
·
Dissatisfaction
in farming due to new problems and the cost to treat them
·
Rising
costs of feeding animals
·
Farm
debt becoming harder to manage
·
Hard
times becoming more frequent and good times further apart
·
Having
to increase the farms size or walk away
·
GM
·
Health
problems - human, animal and plant
·
Lack
of support from the government and the financial institutions
·
And
more recently soaring costs of synthetic fertilisers and fuels.
Hugo
Disler's farming approach surprises those who are used to a more traditional
farming style but soon benefits those who act on his advice!
Hugo has become a
mentor to many farmers with the benefit of his vast experience and the attitude
that one should never stop honing their skills. He says he will continue to be
a student of farming for the rest of his life. Although his innovative style of
farming knowledge surprises those who are used to a more traditional farming
practices, those who act on his advice soon incorporate his strategies as an
essential part of profitable farming. He has spent what many would consider to
be a fortune on expanding his knowledge, regularly travelling the country to
rub shoulders with the most respected and successful authorities in
ground-breaking farming.
The
ultimate secret, Farming Secrets
Hugo's ability to
connect with farmers and understand the real issues makes his Farming Secrets
one of the most highly sought after information networks on sustainable, easy,
profitable farming in the world. His language on Farming Secrets is down to
earth and his presentations are straight to the point and highlight areas for
improvement and ideas to overcome the issues.
Through the use of world experts
in farming, Hugo is able to demonstrate how to farm profitably. Hugo says he
wants the people who join him to walk away with actual tools they can apply the
next day to bring about immediate results.
Hugo stresses to
anyone considering investing in the Farming Secrets membership or informational
DVDs that he does not advocate "get rich overnight" schemes, but what
he does advocate is that there are easy, natural ways to farm that will not
only save you money and increase your profits but also protect the health of
your crops, live stock and you!! Farming Secrets is a knowledge bank filled
with years of firsthand experience in the industry and new better methods of
farming that are being tried and tested with extraordinary results.
It is
designed to help you build up a sustainable, regenerative and viable farm based
on proven techniques shown through Farming Secrets. However, when applied
diligently, the surprising thing is the simplicity and ease with which this
science works; in fact it could almost be described as magic.
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